Liis is leaving ~$90K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Liis
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: LIIS10 takes $10 off, starting now
Preview Text: Your $10 off starts now. 14 days to use it
HERO MODULE
Hero Approach: Direct
H1: Scent, meet you
Subhead: $10 off your first order
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your code is LIIS10. It takes $10 off anything in the collection and expires in 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start here
Vivid Discovery Set Sample the collection, get $42 credit toward a full-size fragrance
Unseen Discovery Set A different scent direction, same credit-toward-full-size offer
In This World Eau de Parfum The full-size commitment when you already know
Bo Eau de Parfum Wear it, then layer it with the Bo Hydrating Lotion
Celestial Object Eau de Parfum For the person who wants something nobody else is wearing
Large Droplet Perfume Pendant Carry your fragrance on you, not just in a drawer
2
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Leslie and I grew up a few minutes apart. We never met.
We were both the kind of kids who quietly collected perfume. Not because anyone told us to, but because there was something about those small jewel-like bottles that felt like holding a different version of the world in your hands.
We finally crossed paths years later while living abroad. Within about ten minutes of knowing each other, we were talking about fragrance. It turned out we'd been obsessed with the same thing our whole lives, just separately.
I'd trained at ISIPCA in Versailles. One of the oldest classical perfumery schools in the world. Leslie came from design and fine art. We looked at each other and thought: we could actually do this the right way.
Liis wasn't a business plan. It was a creative act. We wanted to make scents that meant something. Compositions built from real memories, real emotions, the specific feeling of a moment you can't quite describe but don't want to lose. We make everything in California, with ingredients we've actually vetted, on organic sugarcane alcohol instead of the synthetic base most brands use and never mention.
Every person who wears a Liis fragrance brings their own meaning to it. That's the whole point.
If you haven't tried the collection yet, the Discovery Sets are the place to start. Two different scent directions, each $42, each with full credit toward a full-size fragrance when you're ready. Your welcome code LIIS10 takes another $10 off and is good for the next 14 days.
Reply anytime if you have questions. I actually read these.
– Alissa
Co-Founder, Liis
3
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INBOX MODULE
Subject Line: Clean ingredients, on purpose
Preview Text: Why the ingredients in your fragrance actually matter
HERO MODULE
Hero Approach: Curiosity
H1: Not all scent is equal
Subhead: Here's what sets Liis apart
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
Most fragrance brands don't tell you what's in the bottle. We do, because it changes everything about how a scent feels on skin.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Built differently, from the first ingredient
Infographic: Checklist
- Organic sugarcane alcohol base. Not the synthetic alcohol most brands use and don't mention
- Formulated without preservatives, dyes, phthalates, or sulfates
- Cruelty-free, vegan, and allergy-tested
- Ingredients consciously sourced from around the world, assembled and made in California
- One ISIPCA Versailles-trained perfumer, one professional designer and artist. Two founders who built this from scratch
- Discovery Sets let you try before you commit, with your full $42 credited toward a full-size fragrance
Products Shown
- Vivid Discovery Set. The lowest-risk way into the collection
- Celestial Object Eau de Parfum. For people who want something that doesn't smell like everyone else
- Large Droplet Perfume Pendant. Wear your fragrance, don't just store it
4
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INBOX MODULE
Subject Line: You haven't used LIIS10 yet
Preview Text: Nine days left. Here's what people reach for first
HERO MODULE
Hero Approach: Direct
H1: Your $10 is waiting
Subhead: Use LIIS10 before it goes
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your code is still active. LIIS10 takes $10 off your first order and expires in 9 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: The most-reached-for pieces in the collection
Vivid Discovery Set Try before you commit, then apply the full $42 toward a full-size fragrance
Unseen Discovery Set A different scent direction, same no-risk credit offer
Bo Eau de Parfum The scent and the lotion were designed to work together
In This World Eau de Parfum When you want a fragrance that feels entirely yours
Ethereal Wave Eau de Parfum Quieter and closer to skin than most
Bo Hydrating Lotion Layer the scent or wear it on its own
5
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INBOX MODULE
Subject Line: What's actually in the bottle?
Preview Text: What most bottles don't tell you
HERO MODULE
Hero Approach: Question
H1: What's really in there?
Subhead: Most brands won't say
Cta Button: See Why Liis Is Different
MODULE 2: TRANSITION COPY
The fragrance industry has no requirement to disclose every ingredient. Most brands take full advantage of that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Liis vs. The shelf
Infographic: Table
| Dimension | Liis | Typical Competitor |
|---|---|---|
| Founder training | ISIPCA Versailles-trained perfumer + professional designer | Usually no formal perfumery background |
| Alcohol base | Organic sugarcane | Synthetic alcohol. Rarely disclosed |
| Ingredients | No preservatives, dyes, phthalates, or sulfates | Often includes phthalates or synthetic dyes |
| Manufacturing | Made in California, consciously sourced | Frequently overseas |
| Vegan and cruelty-free | Yes, allergy-tested | Often uncertified or untested |
| Try-before-you-buy | Discovery Sets with full $42 credit toward full-size | No sampler or credit program |
| Price transparency | Full ingredient philosophy disclosed | Ingredient list often hidden or incomplete |
Products Shown
- Vivid Discovery Set. Sample with full purchase credit, zero risk
- Bo Eau de Parfum. A full-size fragrance you can layer into a complete scent ritual
6
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INBOX MODULE
Subject Line: 1,200+ people found their scent here
Preview Text: Here's what they said after the first wear
HERO MODULE
Hero Approach: Direct
H1: Real people, real reactions
Subhead: From the first wear to the fifth bottle
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
These aren't pull-quotes from press. They're from people who bought a Discovery Set, fell in, and came back.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What customers say. In their own words
Infographic: Numbered List
- [PLACEHOLDER. Nick to pull review addressing scent quality and longevity from product pages]
- [PLACEHOLDER. Nick to pull review addressing the Discovery Set experience and credit mechanic]
- [PLACEHOLDER. Nick to pull review addressing how the fragrance wears on skin vs. Other brands]
- [PLACEHOLDER. Nick to pull review addressing value relative to price]
- [PLACEHOLDER. Nick to pull review addressing customer service or the ordering experience]
Products Shown
- Vivid Discovery Set. The starting point most customers mention first
- In This World Eau de Parfum. Frequently named in full-size follow-up purchases
- Large Droplet Perfume Pendant. For carrying the scent beyond the bathroom
7
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INBOX MODULE
Subject Line: LIIS10 expires at midnight tonight
Preview Text: LIIS10 expires at midnight. No extensions.
HERO MODULE
Hero Approach: Direct
H1: Last chance, LIIS10
Subhead: Gone at midnight tonight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Your $10 welcome discount expires tonight at midnight. After that, the code stops working and won't be reissued.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Don't let this be the one that got away
Vivid Discovery Set Start here, get $42 toward a full-size fragrance on top of your $10 off
Unseen Discovery Set A different direction, same credit-toward-full-size offer
In This World Eau de Parfum The full-size commitment with $10 off tonight only
Bo Eau de Parfum The scent people come back to
Celestial Object Eau de Parfum Something nobody else is wearing
Large Droplet Perfume Pendant Pair it with whatever fragrance you order tonight
8
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Hey,
I noticed you signed up a couple weeks ago and never ended up placing an order. No pressure at all. I just wanted to reach out before your welcome code fully expires.
Sometimes people have questions and don't know who to ask. Sometimes the Discovery Set mechanic is confusing (it shouldn't be: you buy the $42 set, you get $42 in credit toward a full-size fragrance. It essentially pays for itself). Sometimes people just need a minute and life gets in the way.
All of that is completely fine.
If something about the collection gave you pause, I'd genuinely like to know. We're a small team and we read every reply. If it's a scent question. Which one might suit you, how something wears, how long it lasts. I'm happy to help you figure it out before you spend anything.
Your code LIIS10 is still active for a few more hours. It takes $10 off your first order, stacked on whatever you choose. After that it's gone, and I won't be sending another one.
But if the timing's not right, no hard feelings. You're still on the list. We'll keep making things worth coming back for.
Reply anytime.
– Alissa
Co-Founder, Liis
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.